The Speakers
Two perspectives, one evening
Technology Strategist & Chief Product Owner
For over twelve years at Richemont — home to Cartier, Vacheron Constantin, IWC, and other Maisons — Pedro led technology innovation initiatives focused on digital identity, blockchain, and product traceability, helping secure centuries-old legacies while preparing them for the digital paradigm.
Named among the Top Luxury Speakers of the World 2026 by the World Luxury Chamber of Commerce alongside 59 global peers. His work on agentic commerce — including first-hand experiments using AI agents to navigate luxury retail — forms the backbone of this evening's discussion.
Technology Director & Senior Advisor
A passionate digital executive who combines strategic vision with high-quality execution, Frédéric brings people and technology to serve end customers. He looks beyond the technical architecture to ask the harder question: is this the right move for the business and the customer?
His perspective grounds the discussion in operational reality — the challenges of transition, the expectations of luxury consumers, and the leadership required to navigate a paradigm shift without losing what makes a brand irreplaceable.
The Inflection Point
“AI becomes the compass,
but the boutique
remains the destination.”
— Pedro López-Belmonte, Technology Strategist · Top Luxury Speaker of the World 2026
Pedro used three AI agents to buy a luxury coat. They excelled at discovery — then hit a wall. Incomplete product data. No direct commerce integrations. No trust. He ended up doing what he's always done: visiting the boutique.
That gap between promise and reality is exactly where technology leaders in luxury must act. Agentic commerce isn't coming — it's already here, fragmented, and waiting for the right architecture.
The Evening
How the night unfolds
Introduction to Agentic Commerce
A short framing presentation to level-set the room on where we are today
Panel Discussion & Open Q&A
Architecture · Strategy · The luxury paradox. Open, conversational, practitioner-led — the room drives the conversation.
Drinks & Networking
Continue the conversation informally
Two perspectives, one panel
Pedro López-Belmonte
The infrastructure reality: protocols (MCP, A2A, ACP), system design patterns, agent-ready data architecture, identity management, and the role of blockchain & digital product passports.
Frédéric Desmaison
The strategic imperative: what agentic commerce means for brand positioning, customer relationships, and the real challenges faced by companies already experimenting today.
Discussion Themes
What we'll unpack
Five questions technology leaders in luxury need to answer now.
From Omnichannel to Agent-Driven Architectures
How do you re-architect a commerce stack built for humans browsing websites — not agents traversing APIs at scale?
Trust, Risks & Bottlenecks
Who is responsible when an agent makes a wrong purchase? How do brands build agent-safe guardrails without killing the experience?
Protocols: MCP, A2A, ACP
The emerging technical standards enabling agent interoperability. What they are, what they still lack, and what adoption looks like in practice.
Is Your Brand Data Agent-Ready?
Agents need structured, trusted, real-time data. Most luxury brands don't have it. What does "agent-ready" data infrastructure actually look like?
The Luxury Paradox
Luxury sells on emotion, story, and human connection. Can an AI agent ever close that loop — or does the boutique always remain the destination?
Hosted by
Antaes
Antaes, GBC – Avenue des Morgines 12, Petit-Lancy
About this event
AI agents can now research products, negotiate prices, and complete purchases autonomously — without a consumer ever visiting your site.
Join the conversation
Wednesday, April 30 · 7:00 PM CET
Antaes, GBC – Avenue des Morgines 12, Petit-Lancy
Reserve Your SpotAlways free. No catch. Registration closes when spots run out.