EssayStrategy

Fear and loathing in Las Vegas

What the Enhanced Games actually tell us about the future of medicine.

Las Vegas, Memorial Day weekend — the strangest place to learn something true about the future of medicine.

The pool at Resorts World Las Vegas is, in the end, just a pool. Fifty metres of chlorinated water under a temporary roof, walled in by a custom-built complex on the Strip, ringed by 2,500 invited guests, two hundred journalists flown in from twenty-five countries, and — should anyone doubt the fifty metres really measured fifty — tape measures, available on request. Last weekend, some fifty athletes swam, sprinted and lifted weights in the inaugural Enhanced Games — the first international sporting event in which the use of performance-enhancing drugs was not merely tolerated but advertised. The total prize pot was $25 million. The Killers played the closing party.

It is tempting to dismiss the whole thing as a freak show — and many sports administrators, including the World Anti-Doping Agency, have done exactly that.2 The results, when they came, did not obviously help the organisers' case. Across an evening of swimming, sprinting and lifting, with every competitor free to use whatever America's drug regulator permits, exactly one world record fell19 — and even that, within hours, was being disputed on social media, with viewers pulling the race footage apart frame by frame. The organisers called the criticism "internet drivel".22 The Greek swimmer Kristian Gkolomeev — a four-time Olympian who finished fifth in Paris and had never stood on a global podium — swam 50 metres of freestyle in 20.81 seconds, a full tenth of a second inside the record César Cielo set in 2009, and quicker still than the 20.89 he had clocked in a North Carolina time trial in February.3 He was 31, ten pounds of lean muscle heavier than his Olympic self, on a cycle of drugs he declined to name, and a million dollars richer by the end of the night.

Almost everyone else fell short. Ben Proud went 22.32 in the 50 metres butterfly, agonisingly outside the record; Hafthor Björnsson's 475-kilogram deadlift was thirty-five kilos shy of the mark.19 The doping, it turned out, was not the button the marketing had implied. And the night's neatest irony was saved for the marquee event: the 100 metres, the race the whole format exists to sell, was won by the American sprinter Fred Kerley in 9.97 seconds — racing clean, by his own account, against a field that was not.20 James Magnussen, who had promised to "juice to the gills" and break a record, finished fourth in the 100 freestyle and went home with a participation cheque.21 A spectacle built to advertise pharmacology delivered its headline victory to the one man who declined it.

Mr Gkolomeev's record will not, strictly speaking, count. World Aquatics will not ratify it; the suit he wore is illegal; the substances are banned. But this is to miss the point. The Enhanced Games are not really competing with the Olympics. They are competing with the idea that there is a clean line between treatment, prevention and enhancement — and with the technology that polices it.

The interesting question is not whether a man on testosterone can shave a tenth off a sixteen-year-old swimming record. It is what is dissolving the line between treatment, prevention and enhancement altogether — and that, it turns out, has remarkably little to do with the chemistry on display in Las Vegas. The short answer is artificial intelligence, applied to a class of drugs called peptides, manufactured, as it happens, mostly in Switzerland.

Neither sick nor well

Aron D'Souza, the Australian lawyer behind the Enhanced Games, is fond of a phrase he uses on every podcast: that the Games exist to "enhance humanity". His backers — Peter Thiel and Christian Angermayer among them — have been more candid.4 Mr Angermayer calls himself a "human maximalist". Mr Thiel, when he is being colourful, talks about not dying.

Beneath the swagger is a regulatory observation that is, if not original, then under-appreciated. Every medicines regulator in the rich world is set up to evaluate treatments for disease. Swissmedic, in Bern, approves drugs that demonstrate efficacy against a specific indication: heart failure, breast cancer, type 2 diabetes. The European Medicines Agency does the same in Amsterdam; America's Food and Drug Administration does the same in Silver Spring. None of them is set up to approve a drug intended to make a healthy 31-year-old swim faster. Nor is any set up to approve a drug intended to make a healthy 65-year-old live another decade in good health. The categories are treatment and prevention. The thing that does not fit is enhancement.

This is awkward, because the molecules used for one are remarkably close to the molecules used for the other. Consider semaglutide, the active ingredient in Ozempic. It is a 31-amino-acid peptide engineered from the gut hormone GLP-1, originally approved for diabetes, then obesity, and now under investigation for Alzheimer's, addiction, cardiovascular events and chronic kidney disease.5 A meta-analysis published earlier this year suggested it might reduce all-cause mortality. In about five months, semaglutide's patent will lapse in India, China, Brazil and Canada, and the price will collapse from hundreds of dollars a month towards a generic floor of perhaps six.6 A drug invented for diabetes will, within a decade, look more and more like a longevity intervention.

The loop

Until recently, finding a peptide like semaglutide took twenty years and a great deal of luck. That has now changed. Generative AI — the same family of models behind ChatGPT, repurposed for biological sequences — is producing peptide and protein candidates at industrial scale.

The pace is startling. Profluent, a Californian firm that raised $106 million in December, was the first to show that large language models trained on protein sequences can design functional proteins from scratch.7 Generate:Biomedicines, which signed a deal worth up to $1 billion with Novartis this year, took its AI-designed antibody GB-0669 into the clinic in seventeen months against an "undruggable" target — roughly a tenth of the historic norm.8 Isomorphic Labs, the DeepMind spin-out, closed a $2.1 billion Series B on 12th May and now has offices in London, Cambridge MA and Lausanne.9 AlphaFold 3 was open-sourced for academic use last year and has been cited more than nine thousand times.10

What ties this together is not any single model but a loop. AI designs a molecule. Robots synthesise it. Wet labs test it. The data goes back into the model, which designs better molecules. Roche is now running this loop on 3,500 Nvidia Blackwell GPUs — the largest hybrid-cloud AI infrastructure in the pharmaceutical industry — through Genentech's "Lab-in-the-Loop" programme.11 Aviv Regev, Roche's chief scientist, has said that almost every small-molecule programme in the company now incorporates this approach.

Fig. 1 The loop. AI proposes a molecule; robots synthesise it; wet labs test it; the data goes back into the model, which proposes a better one. The cycle that has turned a twenty-year craft into a compute-and-data problem in about four years.

For a chief technology officer, the relevant observation is that drug discovery has become, in about four years, a compute-and-data problem rather than a craft. The implications for capital allocation, supply chains and Swiss competitive advantage are not subtle.

Which is to say, here

The company that turns most of these designs into actual drugs sits half an hour's drive from Basel, in the village of Bubendorf. Bachem is the world's largest contract manufacturer of therapeutic peptides, and the practical bottleneck through which much of the GLP-1 boom is now passing.12 If Profluent or Generate designs a peptide in California, there is a reasonable chance that Bachem, or one of its handful of competitors, will end up making it.

Fig. 2 The bottleneck nobody mentions. A disproportionate share of the world's therapeutic peptides — the GLP-1 boom included — is made by a handful of contract manufacturers, several of them within an hour of Lake Geneva or the Rhine. If California designs it, Switzerland often makes it.

This is the part of the story that should interest Romandy directly. The Biopôle campus in Lausanne raised CHF 756 million in its 2025 cohort.13 EPFL labs — Bruno Correia's group, in particular, with its open-source BindCraft platform — are producing some of the year's most-cited papers on AI protein design.14 Isomorphic Labs has a Lausanne office.9 Two of the world's three largest pharmaceutical companies are headquartered within an hour of Lake Geneva. The infrastructure of the AI-bio era is not somewhere else. A great deal of it is here.

The longevity case follows from the engine. Ageing is the largest single risk factor for cancer, dementia and most of what kills people in rich countries. Slowing it, even modestly, might do more for human health than every individual disease programme combined. The trouble has always been that regulators do not recognise ageing as an indication, and that no one knew how to design drugs for healthy biology in any case. AI is starting to solve the second of those problems, which will eventually force the first.

The FDA's hand has already been forced, oddly enough, by dogs. In January, Loyal, a startup developing a daily pill called LOY-002 for canine ageing, became the first company in any species to have a lifespan-extension drug accepted by the agency's veterinary division on the safety endpoint.15 Conditional approval is expected this year. Ageing-as-an-indication has walked in through the back door, on paws.

The caveats one should not skip

A great deal of what is offered in the longevity-and-performance space remains unproven. The biological-age "clocks" sold to consumers are, as a recent npj Aging paper put it, of uncertain incremental value over routine risk scores.16 Bryan Johnson's much-mocked Blueprint protocol is a brilliant marketing exercise, not a clinical trial. The Enhanced Games themselves carry real risks: EPO and anabolic steroids do not become safe because a doctor signs off, and broadcasting all this to an audience that includes teenagers is, as critics say, irresponsible.

The inequality concern is also genuine. If a class of expensive AI-designed interventions turns out to add five healthy years of life, those years will not be evenly distributed. "Enhancement capitalism", as the philosopher Nick Agar calls it, is already visible in cosmetic dentistry and designer handbags; it would have a sharper edge applied to lifespan.17

And AI-designed drugs are not yet approved drugs. Isomorphic Labs slipped its first-in-human trials by a year.18 The clinical readouts that will validate or sink the AI-bio thesis are still mostly ahead of us.

The Killers played the closing party.1 Nobody, as far as we know, was killed in action. On the contrary: under the lights, in full view of an invited crowd, a small group of athletes were quietly helping the rest of us work out what it takes to live a little longer.


Further reading: Natasha Loder, "Dope and glory: inside the Enhanced Games", The Economist 1843, 21 May 2026 — the long-read this essay was provoked by. And STAT, "Longevity startup Retro Biosciences says latest fundraising values it at $1.8 billion", 22 May 2026 — the most recent valuation milestone in AI-adjacent longevity.

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References & sources

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  1. Enhanced Games — inaugural event, Las Vegas. Held at Resorts World Las Vegas over Memorial Day Weekend, with competition on Sunday 24 May 2026. Some fifty athletes, 2,500 invited spectators, $25 million in total athlete compensation across swimming, track and weightlifting. The Killers headlined the closing party. https://www.enhanced.com/games
  2. WADA on the Enhanced Games. The World Anti-Doping Agency and major international federations have warned that the event normalises drug use in sport and risks encouraging younger athletes; medical bodies have raised cardiovascular and endocrine concerns. https://www.geo.tv/latest/665707-enhanced-games-set-for-2026-debut-in-las-vegas-amid-doping-controversy
  3. Gkolomeev breaks the 50m freestyle world record. Greece's Kristian Gkolomeev clocked 20.89 in a North Carolina time trial in February, two hundredths under the long-standing 2009 record of César Cielo. Won a $1 million Enhanced Games bonus; the time will not be ratified by World Aquatics. BBC Sport, May 2025. https://www.bbc.com/sport/swimming/articles/c629996lnkro
  4. Loder, "Inside the new enhancement elite". Background on Aron D'Souza, Peter Thiel, Christian Angermayer ("human maximalist") and the techno-progressive backers of the Enhanced Games. Overmatter, 20 March 2025. Companion piece to her March 2025 Economist briefing, "Dreams of improving the human race are no longer science fiction". https://overmatter.substack.com/p/creating-superhumans
  5. Semaglutide expanding indications. Originally approved for type 2 diabetes (2017) and obesity (2021); now in trials or label extensions for Alzheimer's disease, addiction (alcohol use disorder), cardiovascular events, and chronic kidney disease. https://www.nejm.org/doi/full/10.1056/NEJMoa2403347
  6. Semaglutide patent cliff. Patent expiry in India, China, Brazil and Canada expected in late 2026, opening the way to generic semaglutide at a fraction of branded prices. Singer & Loder, "The $6 revolution", Overmatter, August 2025. https://overmatter.substack.com/p/the-6-revolution-how-generic-weight
  7. Profluent — $106 million Series B. AI-driven protein design firm, Emeryville, California. Co-led by Altimeter Capital and Bezos Expeditions in December 2025; first to show that large language models trained on protein sequences can generate functional proteins (originally published in Nature Biotechnology in 2023). https://www.bioxconomy.com/investment/profluent-raises-106m-to-advance-ai-driven-protein-design-platform
  8. Generate:Biomedicines × Novartis. Multi-target generative-biology partnership announced early 2026, worth up to ~$1 billion across antibodies, enzymes and peptides. Generate's AI-designed antibody GB-0669 entered the clinic in roughly seventeen months against a SARS-CoV-2 target previously considered undruggable. https://www.biospace.com/deals/flagships-ai-company-generate-inks-deal-worth-up-to-1b-with-novartis
  9. Isomorphic Labs — $2.1 billion Series B and Lausanne office. Announced 12 May 2026, led by Thrive Capital with Alphabet, GV, MGX, Temasek, CapitalG and the UK Sovereign AI Fund. Funds will scale the IsoDDE drug-design engine and grow teams in London, Cambridge MA and Lausanne; first clinical trials targeted for end of 2026. https://www.prnewswire.com/news-releases/isomorphic-labs-secures-2-1-billion-funding-to-scale-its-ai-drug-design-engine-302769674.html
  10. AlphaFold 3. Open-sourced by Google DeepMind for academic use in November 2024 (code and weights). The AlphaFold 3 paper has, by Wikipedia's citation tracking, been cited more than 9,000 times as of November 2025. https://en.wikipedia.org/wiki/AlphaFold
  11. Roche AI factory and Lab-in-the-Loop. Announced at NVIDIA GTC, 18 March 2026. 2,176 new Blackwell GPUs added to bring Roche to 3,500+ GPUs across on-premise and hybrid-cloud sites in the US and Europe — the largest announced AI infrastructure in the pharmaceutical industry. Powers Genentech's Lab-in-the-Loop programme under EVP Aviv Regev. https://www.ddw-online.com/roche-leads-ai-drug-discovery-with-new-nvidia-deal-41008-202603/
  12. Bachem. Headquartered in Bubendorf, canton Basel-Landschaft. The world's largest contract manufacturer of therapeutic peptides and a critical supplier to the GLP-1 boom (including the active ingredient in Ozempic). https://www.bachem.com/
  13. Biopôle Lausanne — CHF 756 million raised in 2025. Per CEO Nasri Nahas, the Biopôle life-sciences campus startups raised CHF 756 million in 2025; a Phase 3 expansion adds 12,000 m² of laboratory space in mid-2026. pharmaphorum, March 2026. https://pharmaphorum.com/sales-marketing/fast-start-2026-signals-continued-investor-confidence-swiss-life-sciences
  14. BindCraft (EPFL, Correia lab). Pacesa, Schellhaas et al., Nature 2025. Open-source binder-design platform with a reported 46% average experimental success rate across AAVs, CRISPR-Cas9 and allergens. EPFL Laboratory of Protein Design and Immunoengineering. https://actu.epfl.ch/news/an-open-source-ai-platform-to-democratize-protein-/
  15. Loyal — LOY-002 FDA safety acceptance. 13 January 2026: the FDA accepted the Target Animal Safety section of Loyal's LOY-002 dossier, the first known regulatory safety acceptance of any lifespan-extension drug. Conditional approval anticipated in 2026; STAY clinical study enrolling ~1,000 senior dogs across roughly 70 US veterinary clinics. https://www.dvm360.com/view/lifespan-extension-drug-in-development-for-senior-dogs-reaches-a-new-milestone
  16. "Do we actually need aging clocks?" npj Aging, March 2026. Critically reviews whether DNA-methylation aging clocks (GrimAge, DunedinPACE, PhenoAge) provide actionable advantage over established clinical risk scores. https://www.nature.com/articles/s41514-025-00312-2
  17. Nick Agar, "enhancement capitalism". Professor of Ethics at the University of Waikato, New Zealand. Quoted in Loder, "Inside the new enhancement elite", Overmatter, 20 March 2025; develops the argument in his books Truly Human Enhancement (MIT Press, 2014) and subsequent work. https://overmatter.substack.com/p/creating-superhumans
  18. Isomorphic Labs clinical timeline slip. First-in-human trials, originally targeted for end of 2025, were pushed to end of 2026 in the company's 12 May 2026 Series B announcement. https://www.ainvest.com/news/isomorphic-labs-raises-2b-buy-time-2026-clinical-reset-2605/
  19. Enhanced Games — results, 24 May 2026. Across the inaugural programme, exactly one world record fell: Kristian Gkolomeev's 20.81 in the 50m freestyle (previous mark 20.91, César Cielo, 2009), worth $250,000 plus a $1 million world-record bonus. Most enhanced athletes fell short of records despite the drugs — Ben Proud's 22.32 in the 50m butterfly and Hafthor Björnsson's 475 kg deadlift among them. Yahoo Sports, 25 May 2026. https://sports.yahoo.com/olympics/article/enhanced-games-results-did-anyone-set-a-world-record-235007433.html
  20. Fred Kerley wins the 100m clean. The American sprinter took the marquee 100 metres in 9.97 seconds, having elected to compete without performance-enhancing drugs — the headline victory of a drug-permissive event going to an unenhanced athlete. The Guardian, "Enhanced Games results: record, clean athletes win", 25 May 2026. https://www.theguardian.com/sport/2026/may/25/enhanced-games-results-record-clean-athletes-win
  21. James Magnussen. The Australian, who had pledged to "juice to the gills" to break the 50m freestyle record, finished fourth in the 100m freestyle in 49.44 and collected a $50,000 cheque. Fox Sports, 25 May 2026. https://www.foxsports.com.au/more-sports/enhanced-games-2026-live-results-updates-world-records-james-magnussen-flops-in-100m-freestyle/news-story/6b35d3c05e4cf15bccb957144d873cd3
  22. The record, contested. Within hours of Gkolomeev's 20.81, viewers were pulling the race footage apart on social media — aligning the broadcast clock against a coaching-timer app and questioning the hand-timing. Gkolomeev also swam in a polyurethane suit that is banned in official competition. The organisers dismissed the criticism as "internet drivel". The Guardian, 25 May 2026. https://www.theguardian.com/sport/2026/may/25/enhanced-games-world-record-drugs-in-sport-kristian-gkolomeev

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